ID Verification Marketplaces

Streamlined, Secure Identity Verification for Marketplaces

100% Automated identity verification for friction-free workflows, a streamlined onboarding process, and safer communities in marketplaces.

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Marketplaces Are at Risk for Fraud

Marketplaces like yours are growing rapidly– and so are the fraud risks. Get visibility into your users with identity verification to reduce fraud and grow your business.

Impact numbers courtesy of Amazon and BusinessWire.

54%
Say Biometrics Make Them Feel More Comfortable Using Marketplaces
$3.5 T
Marketplace Sales in 2024
$130 B
Yearly Impact of Triangulation Fraud in Marketplaces
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Use Cases in Marketplaces

Accelerate the global growth of your online marketplace while keeping your customers’ trust. Instant, accurate business verification and customer verification means good customers and vendors are in–and fraudsters are out.

  • Account Enrollment and Onboarding
  • Age Verification to Ensure Underage Users Can’t Create Accounts or Make Purchases
  • Fraud Detection & Deterrence
  • Login Protection w/ Ongoing Biometric Authentication
  • KBA & Database Lookup Replacement
  • KYC, KYB, and AML Due Diligence Compliance
Benefits

Trusted Identity Verification for Marketplace Leaders

Maintain regulatory compliance, prevent fraudulent account openings, and accelerate onboarding and authentication.

AuthenticID’s 100% automated identity verification technology delivers a convenient, secure, and fast verification experience for marketplaces, ensuring customers and sellers have the benefits of security and convenience.

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Sellers and buyers carry different levels of risk- customize these identity verification process workflows to suit your marketplace’s needs with MFA, step-up authentication, and reauthentication.

Confirm the identities and details of vendors and individuals and stay compliant with KYB and KYC regulations.

Alleviate friction and maintain trust during seller onboarding with comprehensive identity verification that authenticates users in real-time with facial biometrics.

Grow your marketplace and reduce abandonment with frictionless identity verification and reauthentication.

Detect fraudsters and create a “bad actor” watchlist, all while keeping customers happy.

Keep users safe and ensure minors do not access age-restricted content and products.

Enhance Your IDV Strategy

Identity Verification for Marketplaces 400
  • Diverse Marketplace Risks: Unique fraud threats
  • User Journey Vulnerabilities: Multiple stages of fraud
  • Fraud Solutions: Advanced IDV measures
Identity Verification for Marketplaces

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Product Recommendations

Our portfolio of products offers a complete identity verification platform for marketplaces to meet any business’s compliance and identity verification requirements.

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Biometric Authenticator

AuthenticID’s facial biometric technology provides a fast, simple way to authenticate an individual by matching a person’s selfie to the photo on a government-issued ID, profile picture, or any other image of a person’s face with complete accuracy.

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ID Verification

Our machine learning technology provides 99%+ accuracy in detecting even the most sophisticated fraudulent documents. Our proprietary technology combines machine learning and AI to review over 2,000 unique computer vision data models to verify an ID’s authenticity.

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Age Verification

Our solution verifies the age of users and confirms age requirements in digital and retail channels via document scanning, selfie technology, or a combination of both. AuthenticID’s proprietary technology offers a critical barrier to keep consumers and businesses safe and lawful.

Asian Women Marketplaces

Growing Fraud Threats in Marketplaces

With great growth comes greater threats from bad actors and fraudsters. Bad actors are escalating their identity theft attempts on marketplaces and their users, both buyers and sellers. 

Fraudsters use deceptive practices on digital platforms to steal payments, identities, and financial information. Common methods include:

  • Fake or identities, with false qualifications, histories, and reviews
  • Stolen profiles and account takeovers
  • Misrepresented or no-show goods and services
  • Defrauding workers and providers of payments
  • The sale of counterfeit products

The damage can go beyond the cost of direct losses by driving away both new and existing users. Unmitigated fraud on your site can devastate your brand’s reputation.

RESOURCES

The Proof Is in Our Protection

All Resources
FindBiometrics Podcast Chris
Podcast
Walking the Privacy Tightrope in Identity Fraud Prevention with AuthenticID’s Chris Borkenhagen
On this week’s episode, we’re joined by Chris Borkenhagen, AuthenticID’s Chief Digital Officer, who offers insights on cybersecurity and biometrics, the changing regulatory landscape, and why there’s no “silver bullet” for preventing hack attacks. Chris brings a level of expertise to the discussion that clearly has a lot of depth and breadth, and manages to do so with classic Canadian good humour. Be sure to check out AuthenticID’s 2024 Mid-Year Identity Fraud Review, which informs important parts of the conversation:
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2024 Biometrics Digital Identity Prism Report
Report
2024 Biometrics Digital Identity Prism Report
Read More
ID Talk Podcast Beyond Biometrics Blair 2
ID Verification
Podcast
AuthenticID’s Blair Cohen on the Evolution of Identity Tech
This week, the ID Talk podcast welcomes Blair Cohen, the Founder and President of AuthenticID. Blair is a serial entrepreneur with over three decades of experience in identity verification and fraud prevention. He shares his journey from founding one of the world’s first background screening companies to pioneering innovations in digital identity, including the development of automated facial recognition and forensic document examination technologies. The conversation dives into key issues shaping the identity technology landscape, such as the rise of organized crime in digital fraud, the evolution of government ID verification, and the technological advancements powering AuthenticID’s platform. Blair explains the complementary differences between the company’s proactive Velocity Check solution and its reactive Fraud Shield system, while also offering insights into behavioral biometrics, identity proofing standards, and the importance of robust fraud detection in protecting both consumers and enterprises. This episode offers a fascinating look into the dual evolution of digital fraud and identity assurance technology. Whether you’re a tech professional, a business leader, or simply curious about how cutting-edge solutions are keeping your data safe, you won’t want to miss this in-depth discussion with one of the field’s leading innovators.
Read More
All Resources

FAQs About Marketplaces

READ MORE FAQs

ID verification for marketplaces is the process of verifying that sellers and customers in a marketplace are who they say they are. ID verification ensures buyers and sellers can do business with confidence and keeps out fake buyers or fake sellers. ID verification for marketplaces can operate quickly via automated processes and may include identity document (ID) verification, biometric authentication, and reauthentication. ID verification offers regulatory compliance with KYC, KYB, and AML requirements and regulations and prevents fraud.

AuthenticID’s identity verification for marketplaces maintains the highest standards for privacy and security and is compliant with all applicable regulations, including Know Your Customer (KYC), Know Your Business (KYB), and anti-money laundering (AML) regulations. These regulations require marketplaces to know and verify their users to prevent penalties and hefty fines.

AuthenticID’s ID verification solution for marketplaces harnesses AI and machine learning technology for 100% automation. Customers and sellers alike have a streamlined, frictionless experience with our suite of technology, including ID verification, biometric authentication, and fraud-fighting technology like Fraud Shield.

Our solution offers instant decisioning and maintains the highest standards of trust and security, compliance with all industry and government regulations, and reduces the risk of fraud, including payment fraud and account takeover attacks.

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If you have product questions, we have answers. Our team is here to help.

 

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Find out why AuthenticID is the undisputed leader in identity processing and see how we can help your organization mitigate risk, convert customers, and reduce operational costs with our frictionless ID proofing solutions for ultimate security.